Website design takes into account a wide range of design factors some of which include:
Visual appearance – colour scheme and visual elements such as images to make your site attractive to viewers.
Structure – the structue of the website including grouping of pages and topics
Content – to provide content to cover all topics and matters of interest to your customers and meet SEO principles.
User experience – to make it easy for viewers to navigate the site.
Sales and marketing flow – to structure a site and take action to use your services. This entails having a logical flow and “calls to action” to encourage viewers to buy a product or contact you.
A “Wow” factor such as a slider, popup, special or something to attract customer engagement.
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